One way I stay connected with past clients is hand writing cards and sending them in the mail.
- As soon as I DJ their event, I send a Thank You card.
- Each December I send out Happy New Year cards.
- If I did a wedding, I send an anniversary card.
Most people just get bills in the mail. There’s something about a hand written note that will strike a cord with some folks.
A C-level executive took me out to dinner one day to learn about DJing, he grabbed the tab. I sent a hand-written Thank You and dropped it in interoffice mail the next day. I then got an email saying how much he appreciated it, “classy move”. I don’t think he’ll ever forget me.
It might take some time to write out your cards, but for that exact reason they’re appreciated that much more. This year I wrote out fifteen cards for New Year’s. It took me about two hours but I bet I easily get a couple gigs out of that. It’s the cheapest ‘advertising’ I’ll do all year, but also the easiest way to stand out.
PS: A reminder to follow-up with your leads! I just booked a wedding afterparty as a result of my THIRD follow-up email via autoresponder.