Plain text can be incredibly boring; Vimeo has a built-in service to create & host GIFs that can be embedded into email! They’ll even let you link out to the video, article, or a Proposal

 

We offer an upsell to add a live saxophone player to Wedding Receptions, so instead of simply following up and mentioning how cool they are, we add this animated gif to the email to A: Grab their attention and B: Evoke the emotion that a saxophonist on a bumping dancefloor provides
Sax DJ Gif