Category Archives: Maximum Marketing

The DJ Collective 2019 Tools & Tidbits

Below is something of a braindump of some notes I took at this year’s DJ Collective in Phoenix, 31 Apps/Sites + 10 tidbits in all.

MCing

There is a virtual toastmasters specifically for DJs!

Verbal Wedding Tools:

  • Ladies & Gentlemen
  • Distinguished guests
  • Friends & family
  • Welcome everyone
  • We are going to…

Remind bridal party that their energy is contagious and they have to power to control the success of the party.

Marketing

Planoly – This baby is free and is officially endorsed by Instagram as a social media scheduler. This is the money tip right here.

PartySlate – An event platform you may not yet have heard of. With Wedding Wire, The Knot, and Gigmasters all owned by the same company perhaps it’s time to diversify your profiles.

BizBash – Another event platform.

Profnet – Further establish yourself as an authority in your field. The Press will reach out to your for commentary and reference in articles and newstories.

Pinterest – Don’t forget about one of the strongest social platforms that brides plan their weddings! Most DJs, being men, completely ignore it which means rampant opportunity with little competition!

Twitter – Addition by subtraction. Chances are your Twitter is collecting dust which isn’t a good look. Delete it if it’s useless, its only hurting your brand.

Lumen 5 – Quickly create videos for social media (text to video)

Magisto – Another online video editor (phone app)

Voices.com – Professional voiceovers

Tip: Ask five people in your network to poke around your website and get them to guess how much you charge. This is a great brand barometer to see if your prices are commensurate with the value that you’re projecting.

Meetings/Sales

Beautiful.ai – Automatically create good looking powerpoints

x.ai – Intelligent scheduling. CC their email address and watch them take over meeting logistics for you

VoiceA – Automated meeting minutes (what). They’ll automatically send out notes from your phone calls.

Zoom – Conference calls/online meetings

MixMax – Booking, Sales, Turbocharged Email

TextExpander – Instantly insert snippets of text
from a repository of emails, boilerplate and other
content, as you type – using a quick search or abbreviation

Grammarly – Writing that doesn’t suck

Contracts/Documents

Panda Docs

Proposify

Tiny Scanner Pro – Phone App

Production

PhonicMind – Vocals remover

Audionamix Xtrax stems 2 – Audio source separation. Extract or remove Vocals, Harmonic Elements, or Percussion. Huge for making remixes, edits, and mashups.

Splice – $5/mo for samples.

Ozone – Master assistant exporting to CD is an 80/20 option for producers on a budget.

Tip: Use risers to offset drop in tempo

Tip: Sidechain new kick with fast attack

Tip: Use kicks that do not clash frequencies with existing kicks/low end

Music

Shazam.com has nifty charts showing the top searches by city. Honestly, you couldn’t find a better pulse on what’s hot in whatever city you’re in or traveling to for an event.

Photo Editing Apps

After Light (Android, iOS)

Adobe Lightroom

VSCO

Snapseed

Pixelmaker Pro

Acdsee – Image organizer

CRM Showdown: Dubsado vs HoneyBook vs 17Hats Vs Releventful Vs DJEP

Dubsado, HoneyBook, 17Hats, Releventful

In searching for a new CRM I heavily valued two things: Automation and Support. Dubsado brings these in spades.

CRM Quick Compare

Features vs CRMDubsado17HatsHoneyBookReleventful
Lead Intake FormYesYesYesYes
Bulk Import LeadsYesYesYesYes
ContractsYesYesYesYes
Visual Lead BoardOkMehBestMeh
Automated WorkflowsBestOkMehOk
Song List ManagerNoNoNoYes
Support/CommunityBestOkOk?
QuickBooks LinkYesYesYesNo
Price/Year$350$295$400$240
My Ranking1234

My Favorite: Dubsado FTW

Support & Community

Their chat support responded nearly in real time, under a minute! And look at the interactivity in their Facebook group? Questions pop up all the time because there’s so much under the hood, and if you can’t figure it out someone else has likely engineered a workaround and will gladly help.

Automation & Workflows

I have a tech background and experience coding and with automation. You can’t code in Dubsado, but you can implement conditional logic for workflows to do things for you under various criteria. Look at how specific you can get:

Smart Fields As Integrated Variables

Dubsado also uses Smart Fields which are essentially variables that allow you to use the same data across forms, emails, contracts, etc. Proposals and Contracts can build themselves as clients select their own packages and options, then automatically create an invoice and pay on the spot.

Weakness One: No Song Selection For Clients

If you’re a DJ who incorporates a song selection system for clients to pick out tracks, you won’t find that with Dubsado. It’s not targeted to DJs so you’ll have to incorporate another service such as Vibo.io That being said I’ve heard great things about Vibo, though it’s also expensive going at more than $30 per month.

Weakness Two: Lead Board

The other thing I’m not in love with is the lead board. You have to click into each category to get a sense of what’s going on. I really love the one on HoneyBook pictured in the second image below. You can customize your categories in Dubsado, I just wish they utilized a more condensed drag & drop system like HoneyBook.

Dubsado’s Lead Board
My favorite lead board, similar to HoneyBook

Conclusion

Dubsado’s not the cheapest but it’s still in the same price range as other options. They’ll even transfer all contacts from your old CRM for free! With the level of customized automation Dubsado offers paired with the Support Community and speed of updates, I’ll be happy with Dubsado for quite a while. Even better, you can get 20% off your first year by using anyone’s referral promo code!

In fact here’s mine

Disclaimer: I get a free month if you use it. I wasn’t however biased in any way in writing this review or deciding which service to use.

On that note, happy automating!

PS: A Note On DJ Event Planner (DJEP)

DJ Event Planner is used by many many DJs to manage their business. For years it looked like Windows 95 had a baby with GeoCities, and they got away with it because they were really the only game in town for us. A big plus they had going for them is client song selection.

But after a visual refresh it still looks dated and feels clunky. Workflow automation is severely lacking and their comparative service plan still comes in at $240 per year, a similar price range as our modern alternatives above. For that reason I didn’t include DJEP in my showdown, automation is KEY these days. DJ Event Planner also doesn’t integrate with QuickBooks. Should I go on?

Some will disagree with me, that’s fine. I’ll be automating my business so I can focus on what we enjoy most: playing music and making money!