When you’re in the nascent stages of building a Mobile DJ business, you need to prove to your market that you’re the real deal. With sites likes Wix and WordPress anyone in their mother’s basement it’s no longer enough to have a decent looking site. That is, if you want to make more than a couple hundred bucks a month. I’m talking triple digit annual growth here.
A tenet remember is this: What got you here will not get you there.
What helped you grow from a four figure business to a five figure business won’t get you to six figures.
Five figure income might require a tasteful website, a handful of professional event photos, and a couple of words from past clients.
Six figures requires a change in your game. Six figures requires your clients to go to bat for YOU. You need to blow them away so they want to help you. Double digit testimonials at this point is a MUST.
One of the ways I did that is by gifting custom soundtrack mementos.
I ordered a hundred custom vinyl CDs I could burn music onto. For each couple I then ordered a wooden engraved CD case with their initials and wedding date. I burn their special songs (Ceremony music, first dances, wedding party introduction music) and recorded toasts onto the CD. It only costs me about $30 and 30 minutes per couple, and it blows their minds.
Here is the end result:
Not only are they clamoring to write you a review, they’re raving to all their friends and relatives what their DJ got them. Word of Mouth on steroids.
Then it might sit on a mantlepiece in their home for future visitors to ask what that box is. It’s some of the best marketing dollars you could ever spend.
Only about 30-40% of clients give their vendors testimonials. By going the extra mile, I’ve been able to get testimonials from about 90% of my clients.
And I picked up a ninja tactic to double your testimonial rate:
Ask your clients to write a few words on why they decided to book you after they sign that contract!
No longer do you have to wait 6-12 months before getting a review!
It’s not enough to throw money at paid advertising and wait for clients to come to you. You need to have the assets consumers are looking for these days to get them to click BUY. You wouldn’t buy anything on Amazon without reading great reviews would you? Booking DJs is no different.