I mention Fiverr, but any freelance online marketplace will do really. You can find over eighty five here on JobMob.
Let’s get started.
Logo & Business Card Design
I wax and wane at length about the importance of business cards in a previous post here in addition to providing a sample design to get you off and running. Maybe you want something a little more custom and don’t have the aptitude or desire to learn photoshop or shell out the hundreds of dollars the dam thing costs.
You’ll eventually need a logo once gigs begin to roll in, you don’t want to be in an awkward position when the promoter asks for one to throw on their flyer and… you aint got shit.
Using stock footage you can actually have your own promo video made up. Select the scenes, the vibe for your background music and overlay some text. Boom. Now you have your own 30 second clip to post on your website and gigmasters page for clients to look at. Have testimonials? What a better place to feature the best! Even these can be found for $20 and under.
- This is Dj Dan Moran
- This is the sound of Dan Moran
- In the mix with Dan Moran
- Now in the mix with Dan Moran
- You’re in the mix with Dan Moran
- Rockin now with DJ Dan Moran
- We’re rockin now with DJ Dan Moran
- Kickin it with Dj Dan Moran
Between a monitor wrap and voiceovers, you bet your ass everyone will know exactly who was playing that night. So often I’d have people compliment me on their way out without any clue who I was! Maybe they’re not regular partiers but if they see your name advertised for other venues they now have a reason to go. Not everyone will come up and ask for a card, in fact most won’t. With screen wraps and voiceovers they don’t have to. These are great and subtle ways of telling everyone who you are non-intrusively.
Issues and Warts
Sometimes the quality of work is just not adequate. I usually push through up three design revisions, beyond that I cut bait and try to find a different vendor. If you have to go back and forth that many times and you’re still not close to the desired outcome, it’s clear they are not skilled enough to give you what you want. Instead of trying to walk them through it find someone who can take your ideas and run with them. “But that’s wasteful”. Perhaps, but given how cheap Fiverr gigs are you’re still ahead of the game even if a quarter of your gigs yield poor results. My average Fiverr gig cost me $20, so at $100 I had a slew of marketing material that would have cost me 10x that anywhere else.
Forest from the trees
Looking and acting like a professional means you’ll get treated like a professional, at least initially. Sometimes that’s all you need to get your foot in the door and prove yourself. You’ll have more leeway than the person who rolls in looking like they do this a few times a year. In a cut throat business the slightest edge goes a long way to put you on top. Nail the easy things like being on time with good customer service and your ‘upscale’ marketing materials make it look like you do this full time. And who do you think clients want to hire, the weekend hobbyist or a polished professional?
That’s what I thought.